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LOS ANGELES — NYX Cosmetics has announced Missy Lynn, face and voice behind YouTube channel Start2FinishMUA, as the winner of the 2013 Fine Artistry of Cosmetic Elites Awards.
On Aug. 24 at Siren Studios in Hollywood, California, NYX Cosmetics hosted the Second Annual FACE Awards, a multi-national competition to find the rising beauty star of YouTube. At the live makeup challenge event, Lynn's talent in makeup artistry earned her the title of Beauty Vlogger of The Year, as well as the prize of $25,000, consultations with pro makeup artists and a year's supply of NYX Cosmetics.
Lynn, an active duty member of the United States Air Force, began her YouTube channel in 2010, turning to YouTube and her growing community of subscribers as an outlet for her feelings and passion for beauty. She joined the NYX Cosmetics FACE Awards competition after receiving encouragement from one of her fans, the winner of last year's NYX FACE Awards, Charis Lincoln (aka CharismaStar).
Earlier this spring, nearly 1,000 online beauty gurus entered the FACE Awards. After a series of video challenges, the YouTube public narrowed it down to six top finalists, who took to the FACE Awards stage to perform their final challenge.
"The NYX FACE Awards is such an empowering experience for the contestants," said Molly Sloat, trend director of Ulta Beauty. "Ulta Beauty is thrilled to support a platform that allows young talent to express themselves creatively."
Inspired by the ever-growing community of beauty vloggers on YouTube and across the web, NYX Cosmetics first launched the FACE Awards project in 2012. The 2012 NYX FACE Awards received more than 240,000 votes and a total of 27 million impressions. This year, votes and impressions are more than double last year's competition.
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