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N.Y.C. New York Color unveils new products for 2014

NEW YORK  — N.Y.C. New York Color, a Coty brand, has developed an array of new products for eyes and lips that will be hitting retail shelves in March.

In line with the bold lip trend and furthering its appeal among ethnic shoppers, N.Y.C. has developed new lip products that come in bright, vibrant shades like Canal St. Coral, Rapture Red and Fulton St. Fuchsia.

Beauty mavens looking to enhance their pout can select from the new Expert Last Lip Color collection or City Proof Twistable Intense Lip Color collection.

The Expert Last Lip Color collection is a conditioning lipstick that offers high-impact color and promises to stay on for up to six hours. It is packaged in a color-matched component to help shoppers find their favorite shade and is priced at $1.99 each.

The City Proof Twistable Intense Lip Color is long-wearing lip color in a twistable chubby stick. It comes in 12 highly pigmented shades and perfectly outlines lips without bleeding or feathering. It is priced at $2.99 each.

For eyes, there’s the new Big Bold Volume by the Lash mascara, the new City Proof Buildable mascara and Show Time Velvet eyeliner pencils.

The new Big Bold Volume by the Lash mascara is the fourth product in the brand’s Bold franchise, and this new formula promises to make lashes up to 12 times fuller and thicker. It is priced at $4.99 each.

Further expanding the City Proof line is the new City Proof Buildable mascara, which gives you endless options in one tube. It is the ultimate buildable mascara for a customizable look from natural to dramatic. It is priced at $3.49 each.

Offering a new twist on the black eyeliner pencil is Show Time. These dark, highly pigmented pencil eyeliners come in Black Velvet, Black Brown and Black Wine. The eyeliner is easy to blend and versatile and comes in the pencil form for ultimate control. It is priced at $1.99 each.

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