NYC New York Color unveils 2011 product offerings

NEW YORK NYC New York Color, a Coty brand, is gearing up for spring 2011 with the launch of several new products for eyes, lips and face.


NYC New York Color has revamped its line of mascaras and developed specific formulas and brushes to lift, lengthen, volumize or curl lashes. New products include:

  • Sky Rise lengthening mascara ($1.99) with Lift and Stretch technology;

  • City Curls curling mascara ($2.99) with new Curl Xpress technology;

  • Show Time volumizing mascara ($3.99) with Volume Matrix technology;

  • Show Time volumizing waterproof mascara ($3.99) with a flexible polymer system;

  • High Definition separating mascara ($4.99) with Precision Lash technology; and

  • High Definition volumizing mascara ($4.99) with Dual Response technology.


To create smoldering, smokey eyes, the brand has developed new Individual Eyes Custom Compact-Smokey Eyes. The all-in-one compact includes a primer, illuminator, four pressed shadows and a double-ended applicator. Each compact is designed to complement eye color, and the shades include smokey browns, smokey blues and smokey greens. The price is $4.99 each.

For long-lasting lipwear, there's the new Smooch Proof 16HR lip stain ($4.99). The lightweight, transfer-proof stain is available in 10 stay-put shades.

Also for lips, there's the new liquid lipshine ($2.49). The vitamin-infused lip gloss leaves lips soft and moisturized with up to 20% increased hydration. Liquid lipshine is available in 10 high-shine shades.

For face, there's the new Skin Matching foundation ($3.99) with shade-adjusting technology, smooth skin liquid concealer ($3.99) to cover under-eye circles and a relaunch of Smooth Skin liquid foundation ($2.99) for ultra-lightweight, blendable coverage.

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