SOMERSET, N.J. — Nutella, a brand from Ferrero U.S.A., on Monday celebrated its 50th anniversary by teaming up with Dominique Ansel, chef and owner of Dominique Ansel Bakery in New York City and the originator of the Cronut — a donut-croissant pastry for the uninitiated — to create limited-edition Cronut holes made with Nutella. The special treats will be available today only in New York City, with Ansel distributing them throughout the event, which took place at the Broadway Pedestrian Plaza.
"I'm thrilled to be partnering with Nutella to help celebrate its 50th anniversary. I have fond memories of enjoying Nutella at breakfast as a little boy in France and have always been an enthusiast. Having the opportunity to incorporate Nutella into bite-size versions of the Cronut has been a real joy, and I look forward to seeing fans enjoy this special treat," Ansel said.
The celebration also marks the debut of a new Nutella food truck that will "Spread the Happy" throughout 16 U.S. cities by offering complimentary samples of Nutella, games and more.
"The passion our fans have for the Nutella brand is incredible. They have a deep personal connection to the hazelnut spread and are constantly engaging with us via social media. We're so excited to celebrate alongside them at this anniversary event and kickoff our national tour, which will spread the happiness one finds in a jar of Nutella throughout the country," said Eric Berger, senior brand manager for Nutella at Ferrero U.S.A. "We look forward to continuing to promote their love and passion for Nutella and celebrating 50 more years!"