AMITYVILLE, N.Y. — Sundial Brands’ Nubian Heritage is rolling out a new campaign aimed at making it easier to empower consumers to switch to natural deodorant. The brand on Wednesday released the first in a four-part content series that draws a parallel between the emotional charge of such small choices as switching to natural deodorant to such larger risks as climbing a mountain.
The first of three forthcoming series will be a narrative that gives each curated ingredient in Nubian Heritage deodorants a voice and personality, educating consumers about the ingredients and the brand’s sources. Second will be an informational series providing insights about transitioning to natural deodorant, offering advice and guidance for newcomers. And third is a series of videos that encourage consumers to take risks in their desired ventures, which will feature influencers “venturing out,” including Rumble boxing co-founder Noah Neiman, who tackled his fear of skydiving.
The line of Nubian Heritage 24-Hour Deodorants is available in seven fragrances. They are aluminum-free, cruelty-free and formulated without parabens, paraffin, petroleum, phthalates, propylene glycol, silicones, sulfates, triclosan, mineral oil, gluten, DEA and artificial color, the company said. The line is available at Vitamin Shoppe and Walmart for $8.99 per stick.