NPD Group: Prestige beauty benefiting from color, care

NEW YORK — U.S. dollar sales of prestige department store beauty products grew 6% in the 12 months ending August 2013 compared with the year-ago period, driven by strong growth in makeup and skin care, according to the NPD Group.

Makeup, a $4 billion market, and skin care, a $3.6 billion market, have been the driving forces for growth in the prestige beauty industry between September 2012 and August 2013, with makeup up 7%, and skin care up 8%. Each represents more than one-third of the overall prestige beauty dollar growth, NPD stated. Fragrance is growing at a slower pace, up 3% in dollars during the 12 months ended August 2013.

According to NPD, the following makeup and skin care segments are contributing to the overall prestige beauty growth, and outpacing the total market performance:

  • Alphabet creams
  • Skincare sets/kits
  • Eye treatments
  • Lip color
  • Makeup sets
  • Mascara
  • Eye liner
  • Concealer
  • Eye brow makeup
  • Face primers
  • Skincare masks

“The prestige beauty market is benefiting as color and care continue to win with consumers,” stated Karen Grant, VP and global industry analyst for NPD.

“In makeup, most segments are winning as women focus on color and enhanced eyes to look their best. New product introductions in skin care, like alphabet creams, and the consumer’s focus on preventative [sic] care are paying off for the skincare industry,” added Grant.

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