Noxzema 'comes clean' with new look, ad campaign

MELROSE PARK, Ill. Skin care brand Noxzema has a new look and is celebrating its new clean blemish control formulations, a new campaign and a new brand partner.

As reported earlier this year by Drug Store News, Alberto-Culver, which bought the Noxzema brand from Procter & Gamble in 2008, is giving the line a makeover with several new products and a new, restaged look. New to the nine-SKU portfolio for 2010 are the clean blemish control foaming wash and the clean blemish control daily scrub.

Partnering with Noxzema is New York City-based dermatologist Dr. Hilary Reich. Reich specializes in the treatment of acne for adults and teens, as well as general skin care.

In addition, the brand has unveiled its "Come Clean" ad campaign, which encourages women to fix their problems and not cover them up by flaunting their unblemished skin. The campaign will be complemented with an advertorial program, fearing actress Ginnifer Goodwin. The campaign will debut in July in print and online publications including Allure, Glamour, Self and Lucky.

Login or Register to post a comment.