Novo Nordisk educates diabetics with e-books

BAGSVAERD, Denmark — Danish drug maker Novo Nordisk has launched a five-
volume series of e-books designed to help patients work with their healthcare providers to better manage their diabetes.

The series is part of the Cornerstones4Care patient-support program launched earlier this year, and the books will be available at such e-book sites as iBooks, Reader Store, the Nook Book Store and toward the end of this year.

“With an increasing demand for e-books, we saw an opportunity to share our existing diabetes education book series in a new and innovative format that meets the changing technology needs of today’s patient,” Novo Nordisk corporate VP diabetes marketing Camille Lee said.

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