NEW YORK Elizabeth Arden and Bazooka Candy Brands, a division of Topps Co., have teamed up to launch Mariah Carey's new candy-inspired fragrance collection called Lollipop Bling.
The collection was inspired by the fun and playful nature of Carey's marriage proposal. The story goes that when actor and rapper Nick Cannon proposed to Carey he presented her with a Ring Pop, the gem-shaped lollipop that is on a ring. Upon opening the packaging, she found a proper engagement ring inside.
Lollipop Bling will launch at select department stores nationwide in July, including Macy's, Dillard's, Ulta and Sephora. The 1-oz. bottle will retail for $35. Early next year, the fragrances are expected to make their way to drug stores and mass-market retailers like Walmart.
"At Elizabeth Arden, our strategy is to develop innovative brand experiences for our customer," stated Scott Beattie, chairman, CEO and president of Elizabeth Arden. "In today's dynamic and competitive environment, we must continue to evolve and execute at a higher level than is expected by our retail partners and consumers. Lollipop Bling is innovative and delivers something truly unique to the category."
Each fragrance purchase will include a Ring Pop, and the ad features Carey wearing Ring Pops. The packaging and fragrances -- available in Honey, Mine Again and Ribbon scents -- are candy and flavor inspired.