ENGLEWOOD CLIFFS, N.J. FUZE Beverages will make its entry into the energy shot market with the launch of NOS PowerShot in May, the company announced Tuesday.
According to the company, the energy shot category is one of the fastest growing beverage categories, estimated at greater than $125 million in sales for 2007. "NOS PowerShot addresses a different consumption occasion than standard energy drinks, when consumers don't have the time or the patience to consume a 16 oz. can or 22 oz. bottle ... NOS PowerShot packs a big punch of caffeine, vitamins and amino acids, for those who want it quickly," stated Mike Fine, energy brand director at FUZE Beverages.
NOS PowerShot will be available at many national retailers, including 7-Eleven and Wal-Mart, with a suggested retail price of $2.99, the company stated.