WILTON, Conn. Beiersdorf's Nivea brand has partnered with Grammy nominated singer/songwriter Natasha Bedingfield for the release of her new single, "Touch." The summer track will serve as the official theme song of the Nivea Happiness campaign and the 2010 AVP Nivea Happiness Tour.
The song also will be featured in Nivea's newest commercials, which include Nivea Happy Sensation body lotion and Nivea Touch of Happiness body wash.
Nivea's Happiness campaign is designed to help people connect by bringing them together to celebrate what makes them happy. As the official sponsor of the 2010 AVP Nivea Happiness Tour, Nivea aims to share happiness with more than a dozen communities across the country where beach volleyball fans will gather to enjoy sand, sport and music from Bedingfield.
"Nivea Happy Sensation Body Lotion's energizing scent and fast-absorbing 24-hour moisturization makes skin so soft, silky and fresh feeling. With Natasha's newest song, 'Touch,' we quickly recognized the strong connection to our happiness platform. What better ways to help make people happy than with great scents, smooth skin and music," stated Nicolas Maurer, who recently was promoted to corporate VP global business unit, overseeing Beiersdorf's skin care business globally. "Natasha's personality is captivating, and we are thrilled to share her exclusive new track with the world as part of Nivea's newest happiness initiative."