Nivea announces launch of New Year's Eve kiss contest

WILTON, Conn. — Beiersdorf's Nivea is gearing up for New Year's Eve with the Kiss of the Year Contest — a contest via Facebook where fans can share their love story for an opportunity to experience that memorable New Year's Eve kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square.

Nivea's panel of celebrity and expert judges will determine the three finalists with the most compelling love stories who will win a trip to New York City to appear on "The Wendy Williams Show." Public votes will then determine the winning "Kiss of the Year" couple to win the grand prize:

  • An all-expenses paid trip to New York City, where they'll join Nivea New Year's Eve Kiss ambassadors, Mario Lopez and Courtney Mazza, on the Nivea Kiss Stage in Times Square on New Year's Eve;

  • Two exclusive VIP tickets to the New Year's Eve party at the Hard Rock Cafe in Times Square to attend the official New Year's Eve celebration; and

  • A feature in Us Weekly magazine highlighting their New Year's Eve kiss.

For the fifth year in a row, Nivea will "paint" Times Square blue as the official sponsor of the Times Square Alliance's New Year's Eve celebration.

"Nivea has always believed in the power of human touch. Our products help consumers achieve touchably smooth skin and kissably soft lips that make you want to touch and be touched … bringing everyone closer together," stated Magnus Jonsson, VP marketing at Beiersdorf.

"We are excited, once again, to be the official sponsor of the Times Square Alliance New Year's Eve celebration, where we'll help millions of people in Times Square and around the globe make that all-important New Year's kiss better as the clock strikes midnight."

To help ring in 2013 and select the winners of the Kiss of the Year Contest, Nivea has enlisted TV personalities Mario Lopez and Courtney Mazza. The couple will serve as the official hosts of Nivea's annual New Year's Eve celebration in the heart of Times Square.

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