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Nivea’s iconic tin inspires new packaging

Nivea's Extended Moisture Body Lotion

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NEW YORK — Over the past century, women have come to recognize the famous Nivea crème tin. Now, the iconic tin has taken on a new form and served as the inspiration for the redesigned packaging across all of theNivea products. During a recent press event in New York City featuring celebrity stylist Phillip Bloch, the skin care brand celebrated the new “design language,” which is designed to help unify the look and feel of Nivea — making it more prominent and easily recognizable at shelf. With the new packaging, the brand is also offering 25% more product in the bottle for the same price.

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