Nikki's Magic Wand develops first mass-market campaign

PITTSBURGH — Nikki’s Magic Wand, which enables consumers to access that remaining 20% of concealer, lip gloss or mascara that otherwise remains unused at the bottom of the tube, has announced that it is launching its first mass market campaign in time for the holiday season.

Founder and managing director Nikki Manns will spearhead a multifaceted campaign that includes public relations, television and online “malls,” retail stores and direct response marketing, along with holiday specials and giveaways at

Nikki's Magic Wand features a sleek, smooth and flexible tip that allows users to reach where their normal makeup applicators cannot. Whether the tube is square or round, thick or thin, the Wand is designed to reach the bottom, sides and shoulders accessing the remaining makeup.

“Nikki’s Magic Wand was designed with you in mind,” Manns stated. “Not only will the smooth, flexible tip perfectly swipe your makeup out of that tube, just like a new windshield wiper, it also is soft enough to apply directly.  The Wand’s patent pending design is eco-friendly, hygienic, easy to clean and can be reused indefinitely with different cosmetic products.”


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