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NEW YORK — Nielsen is looking to boost its position as a leader in total store reporting and analytics by acquiring a provider of customized information for the fresh food business environment.
Nielsen said it has acquired all assets of Chicago-based Perishables Group — a company founded in 2000 — including data, advanced analytic IP tools and ongoing client work, which will be integrated Nielsen's retail measurement operation and provide a larger spectrum of insights across total store. Perishables Group's employees will join Nielsen's North America Consumer Analytics team.
"Nielsen acquired the Perishables Group to drive increased value for our clients," Nielsen Consumer North America president and CEO John Lewis said. "With Perishables Group now fully part of the Nielsen organization, we can accelerate our work to integrate total-store information, thus providing a holistic picture of wall-to-wall activity within the store. This complete view across all fresh departments — produce, deli, meat, seafood and bakery — provides a distinct advantage for all our clients, including retailers, packaged goods manufacturers and fresh food suppliers."