LAS VEGAS — Nickelodeon is launching the first products themed after one of its live-action comedy series exclusively at Walmart.
U.S. and Canadian Walmart stores will carry the more than 250 products based on the show "Victorious," including apparel, accessories, entertainment and school supplies. Most stores will begin carrying the items in July through the back-to-school shopping season.
What's more, Walmart also will carry the "Victorious: Season One, Volume One" DVD beginning July 5, as well as the "Victorious" CD soundtrack and a special Nickelodeon CD featuring live-action stars from the network's popular shows, which will be exclusively available at Walmart. Both CDs will be released on Aug. 2.
"We're introducing a line of 'Victorious' products that match the fun, energy and humor that fans have come to expect from the show," said Ron Johnson, SVP retail development for Nickelodeon Kids and Family Group. "By working with Walmart on this exclusive launch, we're ensuring this dynamic 'Victorious'-themed product line that includes apparel, school supplies and toys will be available to millions of kids, tweens and teens across the country."