SEATTLE — All-Pro NFL players Rob Gronkowski and Richard Sherman are teaming up with Oberto Beef Jerky to launch a social media campaign designed to appeal to jerky-loving consumers.
The players will be hosting an ugly sweater social media contest, which will run online on Oberto’s Facebook page through Dec. 18, in celebration of National Ugly Christmas Sweater Day on Dec. 16.
“For me, I always love seeing the fans in their gear on Sundays and showing their support,” said Richard Sherman. “So it’s awesome that I have the opportunity to now team up with Rob and our Oberto family to help give back through this fun ugly sweater social contest. I can’t wait to see the fans send in their creative, yet ‘ugly’ holiday style!“
To kick-off the contest, Oberto will release a video on their Facebook page of Gronkowski and Sherman, which features them hanging out in a garage talking about their ugly sweaters, all while eating jerky.
To be entered to win, contestants simply need to share a picture of themselves wearing their best ugly sweater in the comments section below the video on Facebook, with the hashtags #ObertoUglySweater and #Sweepstakes. The winners, to be chosen at random, will win the autographed sweaters worn by Gronkowski and Sherman in the video. The video is a part of Oberto’s new digital video series, "Gronk & Sherman Talk about Stuff While Eating Jerky," that launched earlier this summer.
In addition, Oberto will be donating 20% of all sales they receive from their online shop (shop.oberto.com) from now until the end of the year (Dec. 15-31) to the Gronk Nation Youth Foundation and Sherman’s Blanket Coverage Foundation.