NEW YORK — Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.
To promote the launch, Bradford, the NFL's 2010 No. 1 overall draft pick and Rookie of the Year candidate, took his hair style from shaggy to a short buzz, courtesy of Axe Hair.
"I'm always changing up my style — my ritual is to grow my hair and cut it off at the end of each season," Bradford said. "This time I'm doing it the right way by working with Axe Hair, who's giving me a new buzz look."
The new Buzzed Look cream + SPF 15 is the brand's first-and-only product with SPF to help protect guys' scalps from UVA/UVB rays, while keeping hair soft and touchable, the company said. The product launched at retail in February and has a suggested retail price of $5.99.