ST. Paul, Minn. — Nexcare, a brand from 3M, announced the launch of "Will It or Won't It," a new digital campaign that highlights the performance of Nexcare Waterproof Bandages.
The 30-second videos follow Nexcare Nana as she conducts a variety of dramatic product tests, which put her in a variety of oddball scenarios that range from dumpster diving to tackling a high-pressure fire hose.
“‘Will It or Won’t It’ is a first-of-its-kind campaign for Nexcare Brand, and the dramatization further propels our effort to drive a shift in the way people think about the bandages they purchase and how they can be used in everyday-life,” said Joe Green, Nexcare brand manager.
The "Will It or Won't It" series inspired the "Tough as Nana" sweepstakes, which celebrates the Nana character and gives consumers the opportunity to nominate special people in their lives who are as daring as Nexcare Nana. The brand's Facebook fans will have a chance to win 1-of-3 trips inspired by the character. Consumers looking to enter the sweepstakes can visit Nexcare.com/Nana.