NewsBytes — Chain Pharmacy, 12/10/12

Watson to change brand in 2013
PARSIPPANY, N.J. — Watson Pharmaceuticals is changing its name to Actavis following its acquisition of the Swiss drug maker, Watson said. Watson, whose $5.6 billion acquisition of Actavis received approval from the Federal Trade Commission in October, said it would adopt the new name starting in 2013, with plans to start a multi-year rebranding campaign and trade under a new symbol on the New York Stock Exchange.


The rebranding will also include a redesign of the Actavis logo, created by branding firm Lippincott, which features a “W” emerging from an “A,” a reference to Watson.


The company also announced a new global generics commercial management team. Andrew Boyer will lead the company’s U.S. generics business. Jean-Guy Goulet will lead the company’s Canadian and Latin American business. The company’s European, Asia, Middle East and Africa, and Australian businesses have new leaders as well.



Sandoz starts phase-3 trial of 
biosimilar anemia drug

HOLZKIRCHEN, Germany — Generic drug maker Sandoz has started a late-stage clinical trial in the United States for a biosimilar treatment for anemia, the company said.


The generics arm of Swiss drug maker Novartis said it had started enrolling patients for a phase-3 study of epoetin alfa, a biosimilar version of Epogen and Procrit, made by Amgen and Johnson & Johnson and used to treat anemia associated with chronic kidney disease.


Sandoz has marketed biosimilar epoetin alfa in the European Union for five years under the brand name Binocrit. 



Par acquires rights to generic 
version of Seroquel XR

WOODCLIFF LAKE, N.J. — Par Pharmaceutical has bought rights to a generic version of a drug used to treat bipolar disorder and schizophrenia. Par said it bought marketing and distribution rights to generic quetiapine fumarate extended-release tablets from Handa Pharmaceuticals, acquiring Handa’s regulatory approval application for the drug. The deal gives Par the right to market, sell and distribute the drug after it receives approval from the FDA and receive a share of the profits. Par itself has a license to market the drug starting in November 2016, under a deal with AstraZeneca.


The drug is a generic version of AstraZeneca’s Seroquel XR, and Handa considers itself the first company to file a complete application for the generic drug in the 50-mg, 150-mg, 200-mg and 300-mg strengths. If it is, then the drug will have 180 days in which to compete directly with AstraZeneca’s product, according to generic drug regulations. Seroquel XR has annual sales of about $808 million, according to IMS Health. 



Walmart to sell hypertension 
drugs for a penny

BENTONVILLE, Ark. — Walmart and Humana said that starting in 2013, members of the Humana-Walmart-Preferred Rx Plan would have access to 10 drugs for high blood pressure for 1 cent each when filled at a Walmart or Sam’s Club store. The companies said the price meant members would pay that much for them through all phases of their benefit, regardless of whether they have met their deductibles or are in the coverage gap.


The drugs offered under the program are lisinopril, hydrochlorothiazide, metoprolol tartrate, atenolol, lisinopril-hydrochlorothiazide, triamterene-hydrochlorothiazide, enalapril maleate, benazepril, nadolol and captopril.

Comments

- 7:58 AM
HarryMark says

Congrats for rebranding. After these changes, your business would be doable.
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- 5:40 AM
johnmarry89 says

Nice post. Through strong branding efforts, a company can achieves a large financial gain and important competitive advantages over its rivals.

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