News Marketing Canada inks online couponing partnership with Rexall

TORONTO — News Marketing Canada, the company behind the SmartSource brand of consumer savings products and services, has signed an exclusive agreement with Canadian pharmacy retailer Rexall to provide instant, print-at-home online coupons on Rexall.ca, the company has announced.

Rexall's website will feature coupons from the SmartSource.ca Online Coupon Network, as well as Rexall-exclusive coupons for a wide variety of grocery and drug brands. Coupons are available on rexall.ca, effective immediately.

"We are thrilled to have Rexall join our SmartSource.ca Online Savings Network," stated Adam North, SVP of News Marketing Canada. "We have been longtime partners with Rexall through our in-store advertising and promotions, and we're looking forward to expanding this partnership into the online sphere."

SmartSource's technology allows Canadian shoppers to select the coupons they want online and instantly print them at home. In just over a year since its launch, SmartSource.ca has grown into one of Canada's leading destinations for savings, with more than 2 million coupons printed to date. SmartSource.com, its US equivalent, has been in operation for more than 10 years.

"It's important to Rexall to make the shopping experience easier through new programs and services," added Jennifer Zedic, director of advertising and marketing at Rexall. "Our customers appreciate the added convenience and value of bringing online savings to Rexall.ca and we're pleased to be working with News Marketing Canada to make this new coupon site possible."
 

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