ATLANTA Newell Rubbermaid is set to launch a new strategic, company-wide community investment program.
The program, called Investing in Community, is designed to maximize the company’s impact in communities through cash and in-kind contributions and employee and executive involvement.
The initial spending plan is approximately $2 million, the company said.
Investing in Community, the company said, was developed to address community needs while supporting Newell Rubbermaid’s core consumers and overall business objectives.
“For the first time, through Investing in Community, we are able to harness the philanthropic efforts of all of our employees and brands to yield a greater, more visible impact in the communities where we operate,” said Mark Ketchum, president and chief executive officer of Newell Rubbermaid. “We recognize the importance of giving back to our core consumers, and we are committed to building a best-in-class community involvement program that makes a difference in the lives of our consumers and our employees.”
Investing in Community will focus on three key areas of particular interest to core consumers of Newell Rubbermaid’s brands and is aligned with relevant life stages.