New York-based group wins Target, Fast Company prize for group-shopping app

"Divvy" wins $75,000 in retailer, magazine-sponsored contest

MINNEAPOLIS — Target Corp. and Fast Company magazine have named a group of New York-based developers as the winners of a contest to develop an app to improve the mobile shopping experience for Target customers.

The mass merchandise retailer and business magazine said a group calling itself Team Pilot had won the $75,000 grand prize in the Co.Labs & Target Retail Accelerator contest with their app, Divvy. Divvy is designed to improve the group shopping experience by allowing multiple users to update a shopping list in real time while making it easier to split the bill and distribute receipts.

"The Retail Accelerator set out to find fresh and innovative ideas for a new mobile experience for Target, and the developer community absolutely exceeded our expectations," Target president of multichannel and SVP enterprise strategy Casey Carl said. "Selecting a winner wasn't easy. But Team Pilot's ability to make group shopping more convenient and seamless for guests made the project stand out above the others."

The contest drew more than 350 registrants and 76 completed entries between March and April 2013, with seven finalists selected by a panel of Target, Fast Company and other executives.

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