NEW YORK — Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.
As part of this new partnership, Speed Stick Gear has become the primary sponsor of Whitt's No. 26 car for Swan Racing during the 2014 Daytona 500.
In addition, Speed Stick Gear is currently filming a documentary series that will chronicle Whitt's preparation and in-car experience leading up to this year's Great American Race — the Daytona 500. Often regarded as the most important and prestigious race on the Nascar calendar, the Daytona 500 will take place on Feb. 23 and is televised nationwide.
"As a young, emerging competitor, Cole Whitt is about to embark on an experience that aligns perfectly with our brand story," stated Bill Van Da Graaf, VP and GM of U.S. Personal Care at Colgate-Palmolive. "We're so excited to connect consumers with Speed Stick Gear by capturing and sharing Cole's personal experience on the track."
Beginning in March, the documentary series featuring Whitt's journey to the Daytona 500 will be available on the SpeedStick YouTube channel.
Speed Stick Gear is a new line of antiperspirants with drycore technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions — like racing in the Daytona 500.
The new Speed Stick Gear is now available at mass retail and grocery stores nationwide.