BOCA RATON, Fla. — For the launch of its latest self-tanning product, Performance Brands is taking a different approach to distribution. Through partnerships with online pharmacy Pharmapacks and Cardinal Health, the company’s new Selfie Tan’n Go will be distributed online and to the more than 3,000 independent pharmacies that Cardinal Health works with.
“With Cardinal Health as our independent pharmacy distributor and Pharmapacks online, we have the most effective combination to get this sensational product line to market," Selfie Tan’n Go CEO Stacy Kaufman said. “By offering Selfie® Tan'n Go exclusively online through Pharmapacks, consumers can get their beautiful ‘salon-proven’ bronze glow at an affordable price, in just one day.”
Selfie’s new Tan’n Go Sunless line includes advanced sugar cane bronzer, moisturizers, vitamins A and E, green tea and kola extracts to nourish skin while tanning, the company said.