As Seen On TV products have become a powerhouse general merchandise category. Products backed witha substantial television advertising move year-round with sell-through rates that industry sources say range from 10% to 30%. Several chains have upsized the space they devote to the category.
New products are crucial to the category, and manufacturers keep new items flowing to retail. The pet category, housewares and personal care products have been particularly strong segments within the category.
The article above is part of the DSN Category Review Series. For the complete As Seen On TV Sell-Through Report, including extensive charts, data and more analysis, click here.