Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among beauty shoppers.
According to data provided by SymphonyIRI Group, sales of bath fragrances/bubble bath rose about 3% for the 12 weeks ended Aug. 12 at food, drug and mass (excluding Walmart). During that same period, sales of body scrubbers/massagers declined 5%, as sales of liquid body wash also dropped about 5%.
Earlier this year, Yardley London, known for its botanical soap bars, announced the launch of its new Skin Indulgence bath and shower collection. “Yardley Skin Indulgence was developed for women who want indulgent boutique-style bath products but not the premium prices,” stated Randy Sloan, Lornamead president.
Skin Indulgence bath and shower gels feature a paraben-free, biodegradable formula that is packaged with 50% recycled materials in a built-in pump. New Skin Indulgence bath bars also feature eco- friendly packaging in the form of biodegradable, recyclable cartons, and are created with 98% plant-derived ingredients in a pure vegetable base.
Champneys, a spa established in 1925, recently brought its 90-year heritage in health and beauty stateside with the introduction of a line of bath and body products at Target. The Spa Indulgence collection is comprised of three collections: Oriental Opulence, Mediterranean Bliss and Exotic Retreat. They boast restorative properties and include a variety of fragrances, as well as a range of hand and foot products.
Also earlier this year, Dr. Teal’s created its first ever Milk Bath for the mass market. Dr. Teal’s new Milk Bath is available in two forms: a foaming liquid Milk Bath and a powdered Milk Bath. Dr. Teal’s Milk Bath combines real milk protein with vitamins A, D and E to help soften the skin with a comforting aroma of honey.
The article above is part of the DSN Category Review Series. For the complete Bath and Body Sell-Through Report, including extensive charts, data and more analysis, click here.