New product launches help fuel Colgate's U.S. sales, market share in Q1

NEW YORK — Colgate announced on Thursday that North American net sales rose 5.5% as new product launches, such as Colgate Optic White mouthwash, helped drive volume growth and market share gains in the United States.

North America, which accounts for 18% of company sales, posted a net sales increase of 5.5%. Organic sales also rose 5.5% during the quarter.

In the U.S., market share gains were seen in manual toothbrush, powered toothbrushes, mouthwash, body washes and fabric conditioners. In toothpaste, the company noted the success of Colgate Optic White and Colgate Optic White Dual Action toothpastes, which helped drive market share for the Optic White brand to 5.7% year to date, up 1.3 share points versus a year ago.

In manual toothbrushes, Colgate’s market share reached a record 37.1% year to date, up 0.3 share points versus a year ago, driven by the success of Colgate 360 Optic White, Colgate 360 Total Advanced Floss Tip bristles and Colgate Extra Clean manual toothbrushes, the company stated.

New product launches for the second quarter 2013 include Colgate Advanced Pro-Shield mouthwash, which is an addition to the Colgate Total oral care regimen. The launch will be supported by an integrated marketing campaign featuring television personality Kelly Ripa as the new spokesperson for the Colgate Total brand.

On a global basis, the company posted net sales of $4.32 billion, up 2.5% compared with the year-ago period. Organic sales grew 6%.

Net income and diluted earnings per share in the quarter were $593 million and $1.23, respectively. Excluding certain items, net income in the quarter totaled $626 million, an increase of 4% compared with the year-ago period, and diluted earnings per share were $1.32, an increase of 6%.

“Colgate’s global market share in toothbrushes and manual toothbrushes are both at record highs year to date. Colgate’s share of the global toothpaste market strengthened to 45.6% year to date, up 0.1 share points versus year ago. Our global leadership in manual toothbrushes also strengthened during the quarter with Colgate’s global market share in that category reaching 33.4% year to date, up 0.4 share points versus year ago,” said Ian Cook, chairman, president and CEO.


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