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PRINCETON, N.J. — Church & Dwight in April launched the First Response Digital Ovulation Test, a new at-home ovulation test that can detect a woman’s personal luteinizing hormone surge — the hormonal indication of ovulation — based on her own individual hormone levels.
Tracking a woman’s personal LH levels can better detect the optimal time to conceive, the company stated. Unlike other at-home ovulation tests available on the market, which determine ovulation based on a preset test average, this new test from First Response considers every woman’s body to be unique by determining LH surges from personal baseline levels.