New oral care line for babies hits market

NEW YORK — Looking to help keep babies’ teeth and gums healthy, dental care industry professional and mother of three, Kasey Pitillo, has created Happy Teeth, a line of gentle and natural dental products.

“When I had my first baby, I was astounded by the lack of information available regarding infant oral care and the ways to prevent tooth decay,” stated Pitillo, “So, I put my 13 years as a dental industry professional to work to develop a new solution. I knew we had the opportunity to make a big difference.”
The Happy Teeth line includes a natural, non-fluoridated baby toothpaste, Pure Baby toothbrush by Radius, and the Complete Pack with toothbrush and toothpaste. Additional products to be launched include Happy Teeth Tiny Tooth and Gum Wipes.

The toothpaste has no harsh abrasives, no artificial preservatives, flavors or colors, and it includes Xylitol, an all-natural sweetener that has been proven to help prevent cavities.

Furthermore, the website features a free resource center that offers parents and caregivers tips on how to have fun with their baby while cleaning tiny teeth and gums. Some of the interactive tools include the How to Make Tiny Teeth Happy Teeth e-book, educational videos and a downloadable sing-along song and music video.

“The first-step to help prevent childhood tooth decay is to educate new parents about the importance of keeping baby’s teeth and gums clean, the second step is having the right products for this very special stage, and the third step is making it fun for the entire family to get involved,” Pitillo said. “If we can make it fun and easy to instill great dental care habits in our kids right from the very start, we can absolutely make a dramatic difference in the incidence of tooth decay in the country.”


- 6:17 PM
davidbiernbaum says

I would like to congratulate Kasey Pitillo. I have helped launch SO many oral care brand over the years, including some amazing children's oral care brands, and so I have a lot of appreciation for this segment!

Login or Register to post a comment.