New OPI limited edition nail lacquer collection inspired by Ford Mustang

LOS ANGELES — OPI Products, a subsidiary of Coty Inc., and Ford Motor Co. have announced a collaboration featuring the iconic Ford Mustang. The popular pony car — which celebrated its 50th anniversary in April — serves as the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in July.

“OPI is thrilled to partner with one of the world’s top automotive companies in celebrating 50 years of Ford Mustang,” stated Suzi Weiss-Fischmann, OPI co-founder and EVP. “For women, cars and nail lacquer offer a way to express personality. This new collection will deliver elements of sophistication, luxury, power and style fitting for both OPI and Mustang consumers.”

The collection’s hero shade, Race Red, is a tribute to one of Mustang’s most iconic colors.

“Ford Mustang inspires passion like no other car, and we are excited to be working with OPI on an exclusive collection that captures the spirit of our iconic car,” added Melanie Banker, Mustang marketing manager. “There is no better way to express Mustang’s bold personality and the excitement it creates than through color.”
 

 

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