BUFFALO, N.Y. American Scientific Resources plans to launch a premium thermometer — the Kidz+Med NeverTouch 5-in-1 — beginning Aug. 1.
The no-touch thermometer allows mom to take her child’s temperature without waking them if their asleep. Other uses include determining the temperature of a feeding bottle, bath water or even an ambient temperature. The company is planning a $1.5 million consumer ad spend this fall, reaching consumers on all three major networks as well as Bravo and the Weather Channel.
In addition, American Scientific has signed “Safety Mom” Alison Rhodes as an official spokesperson. Rhodes is a nationally-recognized expert in child safety who owns her own “babyproofing” company called Safety Mom Solutions.
She has been a guest on many national television shows including "The Today Show," "CNN International" and "The Doctors."