New mobile app enables skin analysis, product recommendations

NEW YORK — Launching exclusively for iOS devices is a new mobile app that applies big data technology to conduct skin analysis of a user’s Facebook photos to measure changes in facial features, makeup, aging and hair to help them better understand their own skin and suggest the best products for them to buy. Enter Beautiful Me.

"We're thrilled to introduce Beautiful Me to users and bring a level of understanding to skin analysis that has never been easily accessible through an app," said Miriam Pettinen, director of partnerships and mobile strategy, who led the development of the Beautiful Me app. "While most apps only use basic analysis of a single photo, the combination of big data and machine learning algorithms used in Beautiful Me gives users a much more accurate description of their skin profile."

Beautiful Me users create a visual profile that auto-downloads up to 500-plus Facebook photos to their device, which are then evaluated by the app's photo processing system. The app first recognizes skin and facial features, such as skin tone and undertones. From here the app analyzes the user's features that are summarized in easy to read graphics. Based on the date information associated with each image, skin and aging data are also reported as a trending graph, allowing users to see how their skin has changed over time.

The information collected during the initial analysis is also used for product recommendations, pulling together a combination of curated skin, anti-aging and cosmetic products that best match the user's profile.

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