New Milky Way bar focuses on caramel

HACKETTSTOWN, N.J. Mars has rolled out a new Milky Way product for fans seeking the ultimate caramel experience.

Milky Way Simply Caramel bar now is available nationwide. Featuring Milky Way chocolate and creamy caramel, the new product can be found at stores throughout the country, including club, convenience, grocery and drug stores, as well as mass, specialty and value retailers.

"The Milky Way brand Simply Caramel bar is a delicious addition to our Milky Way brand family that really makes the caramel the star," said Debra Sandler, chief consumer officer for Mars Chocolate North America. "Our new Simply Caramel bar celebrates consumers' love for the Milky Way bar and their love for rich, luscious caramel, to provide the ultimate smooth and creamy snacking experience."

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