New men's grooming tool tackles sharp facial hair

NEWPORT BEACH, Calif. — Many women may think that facial stubble on her guy is sexy but that same stubble can also wreak havoc on her skin. Enter The Soft Goat.

This new men’s grooming tool utilizes a hypoallergenic pad to dull sharp edges of facial hair left behind by trimming and shaving. The result: Sexy stubble that is soft to the touch.

"Facial stubble is the most controversial topic when it comes to men's grooming and sex appeal, primarily because of the negative scratchy effects it has on loved ones," explained Mike Finfrock, who founded The Soft Goat in 2011. "After personally experiencing this with my own girlfriend's face, I set out to find a solution. Due to the lack of effective alternatives on the market, I created The Soft Goat."

The Soft Goat includes three hypoallergenic pads and retails for $11.99. The product is sold worldwide, with the majority of orders from the United States, U.K., Canada, Australia, Germany, Ireland and Norway. The Soft Goat is currently available directly at as well several online retailers including

The Soft Goat is specifically designed for use by men but Finfrock is developing its female counterpart — Soften Her. Similar to The Soft Goat, Soften Her is intended to soften and exfoliate between hair removal sessions.


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