New marketing platform lets brands target affinity groups

NEW YORK — InComm, a prepaid product and transaction services company, and Marketing Werks, a division of Crossmark, have announced the launch of Afiniti, a platform to deliver targeted, brand-specific rewards and content to members of affinity groups.  

Afiniti leverages InComm’s payment platform and Marketing Werks’ brand engagement platform to create opportunities for brands to directly access members of affinity groups. Afiniti uses data and insights to deliver customized offers, information and rewards that are instantly redeemable in-store at the point of sale.

Afiniti will be available across multiple classes of trade by June 2014.


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