New makeup offers better coverage, results

An even skin tone, flawless complexion and radiant glow — every girl wants it, and manufacturers continue to heed the call by bringing to market new facial products that promise to offer the latest in innovation, as well as better coverage and greater results.

One example is Revlon, which is building upon its SmartShade franchise with the new SmartShade Mousse Makeup, which promises to instantly adjust skin tone. There's also the new SmartShade Power Blush, the first powder blush for the franchise.

In addition, Revlon recently introduced a new franchise: Nearly Naked, which is positioned as a revolutionary lightweight makeup line with buildable coverage and seamless blending for a fresh, even look. Nearly Naked includes foundation and pressed powder.

Then there's the whole BB/CC cream craze. Procter & Gamble began shipping in December its Olay Total Effect CC or Color Correction Cream. Total Effect CC Cream fights the seven signs of aging to correct fine lines, wrinkles and age spots.

Lumene has entered the BB cream segment with its new Vitamin C+ Illuminating Anti-Age BB cream with SPF 20, and this summer, it will introduce a CC cream under its Time Freeze line.


The article above is part of the DSN Category Review Series. For the complete Cosmetics Buy-In Report, including extensive charts, data and more analysis, click here.

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