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New Lumene Sensitive Touch 5 Min SOS cream to hit CVS shelves in October

NEW YORK — Lumene, a beauty brand from Finland that came to the U.S. beauty market in 2003 through an exclusive deal with CVS/pharmacy, has announced that its new Sensitive Touch 5 Min SOS cream will be available at CVS/pharmacy in October.

Developed in cooperation with the Finnish Allergy and Asthma Federation, the cream is designed to heal rough, irritated skin and provide immediate relief. The cream helps to restore the skin’s wellbeing in five minutes with skin-calming technology that moisturizes and conditions the skin to relieve irritation and discomfort, the company stated. With continued use, the skin’s tolerance toward external irritants is expected to improve over time. The cream also reduces the redness and irritation associated with sunburn and is ideal for climates with rapidly changing weather conditions.

It is infused with organic linen seed extract to soothe and strengthen the skin, protecting it against external irritants. It has an anti-inflammatory effect and its natural polysaccharides form a microfilm on the skin's surface to help prevent the penetration of allergens, so skin is less irritated. It is alcohol-free, colorant-free, fragrance-free, paraben-free and silicone-free.

Lumene Sensitive Touch 5 Min SOS cream has a suggested retail price of $19.99.

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