New Japonesque color collection launches at Ulta Beauty

NEW YORK — Japonesque, a maker of makeup brushes and accessories, has announced its foray into the world of color. The new Japonesque color collection debuted in 220 Ulta Beauty stores on Oct. 27.

An additional 150 Ulta Beauty stores are expected to carry the collection throughout 2013 and 2014 as the retailer continues to expand and open new stores.

"The Ulta Beauty consumer has been a loyal fan of the Japonesque line of makeup tools, and we're thrilled to be the exclusive destination offering a full range of cosmetics to accompany them," stated Janet Taake, Ulta SVP merchandising. "The unique look and feel of each product from the Japonesque cosmetics line will meet the needs of our consumers in search of bold, multidimensional color."

The inspiration for the Japonesque color collection began in 2009 during the midst of the U.S. recession. In a time of worry, the brand strived to bring color back into the world. The result: a full range of cosmetics featuring foundations, concealers, powder, blush, lipsticks, lip lacquers, eye shadows, mascara and eyeliner totaling 72 new SKUs. 


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