- Q&A: CVS' George Coleman discusses new Essence of Beauty online, mobile efforts
- NPD Group: Men's fragrance leads way in United States, U.K.
- Rihanna aims to push boundaries with new Rogue fragrance
- CVS/pharmacy officially unveils new Essence of Beauty Fine Fragrance Collection
- Axe launches new Anarchy, Anarchy II For Her shower gels
WASHINGTON – The International Fragrance Association of North America has announced the release of "The Story of Fragrances," a documentary that gives an inside look at the fragrance industry and the science behind some of the world's most well-known and successful perfumes.
The film features such perfumers as Carlos Benaim, creator of Polo by Ralph Lauren. Benaim and other artists come together to discuss their expertise, inspirations and knowledge of the fragrance industry.
"The Story of Fragrances" gives viewers a unique glimpse into the processes artists and scientists use to create fragrances. Experts from the industry discuss how artistry and passion combine with science and technology to produce some of the world’s best-selling fragrances.
"This documentary will open people's eyes to the science and artistry behind the fragrances we all use and love," said Jennifer Abril, president of IFRANA. "This film clears up any misperceptions about the industry by showing that safety, precaution and precision are essential when crafting fragrances. 'The Story of Fragrances' demonstrates that consumer safety is the No. 1 goal of the industry."
The documentary features a number of scientists and artists, including Christophe Laudamiel, co-perfumer on Polo Blue by Ralph Lauren and winner of the FIFI "Fragrance Star of the Year" Award in 2003. The film also contains interviews with Jennifer Abril, perfume evaluator Nancy Cordaro, and master perfumers Steven Claisse and Mark Banwer.