New Gum Star Wars toothbrushes aim to help children establish healthy dental habits

CHICAGO — Hitting retail shelves for spring is the new line of Gum Star Wars-branded toothbrushes from Sunstar Americas, in partnership with Lucasfilm.

The new toothbrushes are designed to encourage children to learn how to perfect their brushing skills. According to a national survey, a majority of dentists said that children don't brush long enough (90%) or properly (76%). However, nearly all dentists (99%) agree that making brushing fun, and the type of toothbrush used, can help motivate children to brush their teeth and establish healthy dental habits.

The Gum Star Wars line of toothbrushes features three different products that come in unique character designs:

  • The Gum Star Wars Lightsaber toothbrush is lightsaber-shaped and flashes for 60-second intervals to encourage longer brushing. Plus, interdental trim bristles align with the interdental arch to gently remove plaque between teeth. The unique molded lightsaber design is available in three character: Anakin Skywalker, Yoda and Darth Vader.

  • The Gum Star Wars power toothbrush features ultra-soft oscillating bristles that gently massage gums and teeth, along with a suction cup base that reduces counter clutter and helps keep the brush head clean. The toothbrush is available in two characters: Darth Vader and Clone Captain Rex; and

  • The Gum Star Wars manual toothbrush comes in a twin pack and includes soft bristles with Dome Trim, which, according to the manufacturer, is clinically proven to provide exceptional plaque removal on tooth surfaces and below the gum line. The toothbrush is available in four characters: Anakin Skywalker, Yoda, Darth Vader and Clone Captain Rex.

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