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CHARLESTON, S.C. — Startup company GetAwayGrey is offering an alternative way to battle gray hair with its new nutraceutical multivitamin that is designed to reverse and prevent gray hair.
The product is an alternative to the use of hair dyes, which contain irritating and potentially toxic chemicals.
GetAwayGrey, which is an alternative to the use of hair dyes, works on an entirely different principle than dyes and chemicals by addressing the underlying cause of grey hair: Hydrogen peroxide removes pigment from hair before it grows.
The graying process begins when the level of the Catalase enzyme begins to drop as people age. Less Catalase means that hydrogen peroxide naturally occurring in hair cannot be broken down, and the result is gray hair. According to the manufacturer, GetAwayGrey is a supplement that replicates the catalase enzyme to stop the chemical chain reaction that results in gray hair.
Karin Schallreuter, professor of clinical and experimental dermatology at the University of Bradford in the United Kingdom, stated that replacing catalase "could have great implications in the hair graying scenario in humans."
Schallreuter's study appeared in the Federation of American Societies for Experimental Biology's FASEB Journal, and gained media attention from The Discovery Channel, WebMD.com,Oprah and CBS News, the manufacturer stated.
According to the company, some people see a reversal of gray hair in as few as eight weeks, while others may not see a change for up to 12 weeks because of the differing levels of naturally occurring catalase.