- ROUNDTABLE: Improving patient outcomes, controlling costs with OTCs
- ROUNDTABLE: Pharmacy’s future in sync with technology
- Walgreens expanding scope of retail pharmacy experience and services heading into fiscal 2014
- Walgreens opens nation’s first net-zero energy store
- CVS Caremark to stop selling tobacco in all store locations
CHICAGO — A new energy drink made from natural yerba mate is hitting retail shelves now.
Fuga is a healthy energy drink made from the natural energy resource yerba mate which is said to offer the strength of coffee, the health benefits of tea and the euphoria of chocolate. Fuga's array of herbal ingredients also includes prickly pear cactus, ginkgo biloba, guarana, milk thistle and acai, as well as essential vitamins and amino acids to support overall health and well-being.
Fuga is available in regular and sugar-free.
"Fuga is a Latin and Spanish term that means to 'take flight' which makes it the perfect name for our breakthrough energy drink because of its active, energetic and ascendant meaning," said Miguel Camarena , CEO at Aquarena Beverage. "When we started this company, we set out to create an energy enhancer that doesn't overstimulate or make you feel jittery, but gives you just the right amount of consistent, long lasting energy from a healthy source. We succeeded in that mission and through our partnership with Rexam, we introduced it in a great-looking 'Sleek' can that will attract consumers' attention."
Aquarena Beverage chose the Rexam "Sleek" can for Fuga because it helps the beverage stand out on retail shelves and is the most sustainable packaging choice in the world. Aluminum cans are recycled at more than double the rate of most other beverage packages, according to the company.
Rich Grimley, president and CEO, Rexam Beverage Can North America, says, "Our 12 oz. 'Sleek' can is extremely popular in the energy drink market because of its consumer appeal and the fact that it delivers superior environmental benefits as well as distribution and retail display economics. This makes it the perfect packaging solution to help Fuga establish their brand and build their business."
Fuga is available now at select retailers in Florida, Texas, California, New Mexico and Arizona.
Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.