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BALTIMORE — Calgon bath and beauty brand announced today the company is overhauling its look with new packaging and the introduction of four new fragrances.
The new Calgon look showcases new colors and imagery with gold accents throughout the packaging.
In addition to the new packaging, Calgon will launch four new fragrances, including Parisian Charm and Blushing Blossoms within the Calgon fragrance collection, as well as Royal Rendezvous and Aqua Goddess within Calgon’s recently launched Sensual collection. Parisian Charm and Blushing Blossoms will be available in a Body Mist and Body Cream. Royal Rendezvous and Aqua Goddess fragrances will be available in a Body Mist, Velvet Body Cream and Shimmering Moisture Mist.
“For 2013, it is important to re-energize the brand with new products, packaging and fragrances in our Classic Calgon and Sensual collections. We constantly strive to be on the pulse of the latest trends and to provide our consumers with products that exemplify the iconic Calgon ‘Take Me Away’ experience in new and exciting ways,” said Robert Bailey, president and CEO of Ilex Consumer Products Group.
Calgon has also upgraded its collection of body creams and body washes with a shea butter. The shea-enriched formulas are also infused with vitamin E and aloe. All new packaging, fragrances and products will be rolling out nationally starting this spring at retailers nationwide. Calgon will also extend its basic bath offering with a new Nourishing Milk Bath in the top two Classic Calgon fragrances, Hawaiian Ginger and Morning Glory, available at Walmart stores this spring.