New Enchanted Life personal care site targets multicultural community

NEW YORK — Enchanted Life — a new, personal care e-commerce site where consumers can buy products, share beauty tips and learn about trends — is looking to meet the personal care needs of the multicultural community.

Enchanted Life aims to provide an opportunity for smaller brands to gain recognition by offering a national retail platform for companies and currently carries more than 75 different brands, including Ahava, Butter London, Bobbi Brown, Wahl, HYD for Men, Mixed Chicks Kid’s and Carol’s Daughter.

Through Enchanted Life's effort to go beyond beauty, the site also features content in the Tanglewood Lane blog. Tanglewood Lane showcases the newest trends, products and solutions within the beauty, health and wellness community. The blog also will highlight some of the top professionals in the industry as they share their expertise and knowledge with consumers. Some of these contributors include founder and CEO of Bobbi Brown Cosmetics, Bobbi Brown; author and TV personality, Dr. Ian Smith; author and TV host, Lloyd Boston; and founder and CEO of Big Girl Cosmetics, Kiley Russell.

"Enchanted Life is unique to the market, offering the multicultural community a resource to use as a destination for beauty needs and questions," said Phil Williams, CEO and founder of Enchanted Life. "We believe we will provide an open forum on beauty, health and wellness within the multicultural community, something that hasn't been available previously."

In spring 2014, Enchanted Life also will execute a mobile marketing tour with an Enchanted Life branded mobile unit, traveling to the top 10 cities across the United States, including New York City, Atlanta, Philadelphia and Miami. The mobile unit, which will be on the road for three months, will feature a DJ and beauty demonstrations from some of Enchanted Life's top brands. Local experts will also be on hand providing such beauty services as manicures, hair care consultations and shaves for men. 

Login or Register to post a comment.