HOLLYWOOD, Fla. — SanaSana.com, which is positioned as the first consumer goods online retailer catering to U.S. Hispanic women, has launched to help the estimated 10.2 million orphaned children in Latin America.
As the fastest growing segment of the U.S. population, the Hispanic market's buying power is estimated to reach $1.5 trillion by 2015.
SanaSana.com is designed to offer an alternative e-commerce solution to the 33.5 million active Hispanic Internet users, while assisting orphanages throughout Latin America. SanaSana.com is a cause company where all purchases made on its site contribute directly to the creation of both an online directory listing and a donated website by the company to each participating orphanage.
SanaSana leverages its expertise in web design, search engine optimization and marketing to provide Latin American orphanages with self-sufficient web portals that will generate exposure and increase global donations, the company stated. This philanthropic strategy is carried out through the establishment of the SanaSana Foundation and the support of Wix.com, a cloud-based web development platform.
"As immigrants, we maintain strong ties to the countries where we were born. SanaSana is a vehicle for U.S. Latina moms to shop for their favorite brands while helping orphans in their country of origin. The sites we build for these orphanages help provide dwelling, food, education and healthcare to these impoverished children through increased donations,” said founder and CEO Naor Fischbein.