New dairy-based skin care line that lives in the fridge to hit retail

NEW YORK — A new skin care line, aptly named Dairyface, is a line of yogurt-based products that incorporate the nutritional benefits of milk to nourish skin’s cells.

Dairyface, which remains fresh in the refrigerator through a clearly-indicated expiration date, is full of prebiotics and probiotics specifically formulated for topical use on the skin. The products are free of preservatives, additives, synthetics or anything artificial.

Founder Oksana Panasenko, who was born in Central Asia and moved to North America in 2006, consulted with dairy microbiologists and cosmetic chemists to develop the line.

“Dairy is the perfect source of nutrients for every skin type — it’s truly the best-kept beauty secret. We want to remind people that everything they need to feel and look beautiful can be found in nature, their fridge and in the mirror,” stated Oksana, who, as teenager in Central Asia, learned of skin care recipes made with live milk cultures and local herbs from an elderly Turkmen woman.

The Dairyface collection includes five facial refreshers that are designed to be applied like a topical mask treatment, and they are suitable for all skin types. The products includes:

  • Peppermint Crème: Peppermint in a base of probiotic yogurt;

  • Glad Allover: Dried orange peel, orange, chamomile, jasmine and grapefruit oils in a base of probiotic yogurt;

  • Green Tea Magic: Olive, almond, apricot and avocado oils and green tea in a base of probiotic yogurt;

  • Lavender Lovely: Lavender, citrus, olive, jasmine and black currant oils and Mediterranean herbs in a base of probiotic yogurt; and

  • Eye Caramba: Olive and avocado oils and parsley in a base of probiotic yogurt.

Dairyface soon will be available at select retail outlets. Each package contains two single-serving treatments for the suggested retail price of $19.95.

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