ROCHESTER, N.Y. Five beers from Genesee brand will arrive this October at convenience stores and retailers throughout the country in a new 24-oz. can variety.
Genesee, Genny Light, Genesee cream ale, Genesee ice and the original honey brown lager now will come in 24-oz, single-serve cans.
"Having the right product mix will increase sales and build share. We believe the Genny 24-oz. can lineup provides the package size and value that beer drinkers are looking for, which will help our retail partners win," said James Pendegraft, VP sales for North American Breweries, the manufacturer behind Genesee.