Neuro to launch six new flavors in 2014

Soft drink maker to introduce two flavors each for Sonic, Bliss, Sleep lines

LOS ANGELES — Soft drink maker Neuro is launching new flavors in 2014, the company said.

Neuro, which calls its products "functional beverages," said it would launch six new flavors — two each for its Sonic, Bliss and Sleep drinks — that will include new labels for the bottles. The six new flavors were refined based on a series of consumer tests and include blood orange, raspberry, mango and other flavors. The new flavors will hit shelves in January.

"To continue to develop the brand at point of sale, we honed in on the top three functions consumers desire most, to offer more choice while experiencing the same proven benefits," Neuro president Paul Nadel said. "Our No. 1 goal is to always meet and exceed the changing needs of our customers while delivering a quality product."

 

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