Nestle Waters North America launches Resource in Southern California market

STAMFORD, Conn. — Nestle Waters North America has introduced a sustainably sourced natural spring water. has introduced a sustainably sourced natural spring water.

The company said Resource 100% natural spring water, which contains naturally occurring electrolytes for taste, has been launched in the Southern California market. The water is packaged in a recyclable bottle made with 50% recycled plastic, the company said.

To celebrate the launch, Resource is hosting a consumer event where the brand will unveil the "Fountain of Electrolytenment" — an interactive fountain of water that combines water-writing, a technology that uses falling water droplets to create words and graphics, with a real-time artificial intelligence interface — at The Grove in Los Angeles from May 3 to 6.

"We are proud to offer a bottled water that is good for you and good for the environment to Southern California," Resource senior marketing manager Larry Cooper said. "Our goal is to bring the power of new discoveries and Total 'Electrolytenment' through our interactive fountain of water and various LA experts."

For more information about the brand, visit Facebook.com/resourcespringwater.

Comments

- 8:12 PM
mfagnano@lf.com says

The Grove is a great location for this event! I look forward to being there. Larry--if you're going to be there, let me know when and I'll look forward to meeting you and learing more about the plans for Resource. Thanks for choosing Southern California for the launch! I'll be there tweeting!

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